So, with Sportsbooks trying to cover all these bases as best they can, one particular area where betting sites can set themselves apart from their competitors is to outdo them when it comes to betting offers.īetting welcome offers and other promotions have been around pretty much since the start of online betting back in the mid-90s and are alongside TV advertising and sponsorship, the most important form of marketing for a betting site. Not to mention a fine mobile product, lots of payment options, and a reliable and efficient Customer Service team. Getting customers to sign up and stick around requires a good core product, plus top-class extra features like Bet Builders, Accas, Livestreaming, pre-match, and in-play stats, and in some cases, a knowledgeable and entertaining blog. There’s just so much choice with hundreds of online betting sites around that ‘just’ running a Sportsbook, across different sports, with decent odds, just doesn’t cut it anymore.
The bad news for sports betting sites is that it’s not just a case of ‘Build it and they will come’. Having a loyal base of active customers can be an extremely profitable business and even more so if they like to play across multiple products: Sportsbook, Casino, Poker, Live Casino, and so on. Why it pays to have multiple betting accounts?.5 most popular Football betting markets.
